Explore Our Brands.

Holizen Laboratories

Offering a wide range of safe, effective and high quality natural health products for over 15 years.

The new generation of pain relief.

Awaye™ Pain Relief Cream

The first topical product that relieves acute and chronic pain by activating the body’s own endocannibinoid pain defense system.

For A Calm & Restful Night

Bazzzics™

A line of 3 formulas composed of sedative plant extracts that promote a restful sleep:

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Pre-Sleep Serenity, to relax during the evening

Fall Asleep, to help fall asleep quickly and easily

Stay Asleep, to help avoid nighttime awakenings

Our leadership team brings decades of experience.

Carlos Ponce is a proven team, brand and business builder that understands pre-scale organizations and the steps to accelerate growth, including operations and raising capital. Over his 25+ year career, he has leveraged his strategic and operational skills to build businesses and brands across multiple industries, including OTC, consumer care, food & beverage and natural health products. Most recently as CEO of Biolux Natural Health, he has held previous leadership roles including Co-Founder of Logient, a web development firm and Creative  Director at Vibrant Marketing.

Richard has more than 25 years’ experience in national sales and marketing in the pharmaceutical industry. During his career, he has held various business development, management and negotiation positions and launched several new products on the Canadian market. He has worked for various pharmaceutical companies in sectors such as generics, branded products and medical devices. He has also worked with OTC, natural products and original medications. Richard is recognized for his deep ethical sense and talent for developing long-term business relationships through flexibility and efficiency. 

Simon Castonguay is a CPA, CA with over 12 years experience in banking, external audits, taxation, business development and risk management. He has held different positions in the finance departments of high profile organizations such as Richter, Bell Media and Laurentian Bank and has strong operational and financial knowledge in a wide range of industries, including Finance, Health, Manufacturing, Food & Beverage, non-profit and public sector. Mr Castonguay was also the former Corporate Controller for Lumiera Health before his appointment to CFO.

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