We help improve people’s lives with innovative health solutions, inspired by nature.
Passionate about making people feel better
Products that work with the body's own systems
Innovative products that are clinically proven and trustworthy
The new generation of pain relief.
Awaye™ Pain Relief Cream
The first topical product that relieves acute and chronic pain by activating the body’s own endocannibinoid pain defense system.
For A Calm & Restful Night
A line of 3 formulas composed of sedative plant extracts that promote a restful sleep:
Pre-Sleep Serenity, to relax during the evening
Fall Asleep, to help fall asleep quickly and easily
Stay Asleep, to help avoid nighttime awakenings
MEET THE TEAM
Our leadership team brings decades of experience.
Chief Executive Officer
Carlos Ponce is a proven team, brand and business builder that understands pre-scale organizations and the steps to accelerate growth, including operations and raising capital. Over his 25+ year career, he has leveraged his strategic and operational skills to build businesses and brands across multiple industries, including OTC, consumer care, food & beverage and natural health products. Most recently as CEO of Biolux Natural Health, he has held previous leadership roles including Co-Founder of Logient, a web development firm and Creative Director at Vibrant Marketing.
VP Commercial Operations
Richard has more than 25 years’ experience in national sales and marketing in the pharmaceutical industry. During his career, he has held various business development, management and negotiation positions and launched several new products on the Canadian market. He has worked for various pharmaceutical companies in sectors such as generics, branded products and medical devices. He has also worked with OTC, natural products and original medications. Richard is recognized for his deep ethical sense and talent for developing long-term business relationships through flexibility and efficiency.
CFO, CPA, CA